For the seventh year, the biggest stars in Hispanic television, movies, music and sports will descend on Miami this evening for Univisión’s Premios Juventud (Youth Awards) show.

The Miami Herald’s Bridget Carey offers a front-page report in today’s Business section on the show and why advertisers and Hispanic media believe targeting bilingual, bicultural Latino youth is vital.

Hispanic media consultant Adam R Jacobson was quoted in the article.

To read it in its entirety, click here: http://www.miamiherald.com/2010/07/15/1731009/univision-tries-to-boost-youth.html#ixzz0tmBQyYEe