Articles in the General Category
Featured, General »
Latin Business Today, a B2B online newsletter focused on Hispanic entrepreneurs and small-business owners, has officially launched. The New York-based publication is led by publisher Barry Mittelman and editor-in-chief Carol Kopp. Adam R Jacobson has signed on as a contributing reporter.
General, Headline »
The Adam R Jacobson Editorial Services & Research Consultancy, in partnership with HispanicAd.com, has released the first Special Report to Hispanic marketing and advertising professionals that zeroes in on the two biggest topics agency heads and key C-Suite executives are talking about: Social Media & Sports.
General »
Adam R Jacobson provides a detailed updated on airline consolidation and the rapid changes facing business and leisure travelers in Iberoamerica in the latest issue of Latin Trade magazine.
Featured, General »
The Adam R Jacobson Editorial Services and Research Consultancy, in association with HispanicAd.com, is proud to announce the 2011 edition of the highly acclaimed HISPANIC MARKET OVERVIEW.
General, Uncategorized »
I cannot figure out how to program a Modern Music format for 12-34 year ols. Their is not enough product – or none at all – that could possibly lure them unless there is a heavy nostaglia movement going on.
Featured, General »
Hosted by American University alumnus Adam Jacobson, SOC/BA ’94, Arthur Rockwell of Geoscape joined Luigi Bellizzi of Grupo Latino de Radio on October 5 in Coral Gables, Florida in an engaging conversation about where the nation’s Latino population is headed – and how media companies and advertisers should react.
General »
The Latino fan passion for World Cup soccer can also be found in a variety of professional sports. While World Cup soccer is the most widely followed tournament, Mexican-Americans are avid fans of Fútbol Liga Mexicana, international soccer leagues and Major League Soccer. Add in Major League Baseball, the NFL and the NBA – along with boxing, UFC action and wrestling – and opportunity abounds for marketers and advertisers.
General, Uncategorized »
Since there are already too many 40+ page reports out there instructing marketers as to where the opportunities lie in engaging with Hispanic consumers, dk Web Consulting made it easy — our report is the year’s best.
General, Media Appearances and Interviews »
“This is probably one of the premier events for an advertiser to get on board with,” said Miami Hispanic media consultant Adam Jacobson.
Featured, General »
This downloadable Special Report, presented in a White Paper format, investigates the importance of social media & social marketing, and review the implications for companies actively targeting Latinos, advertising agencies active in the Hispanic market, U.S. Hispanic media and the PR Industry as a whole.


