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Articles in the General Category

Featured, General »

[10 Nov 2011 | No Comment | ]

Latin Business Today, a B2B online newsletter focused on Hispanic entrepreneurs and small-business owners, has officially launched. The New York-based publication is led by publisher Barry Mittelman and editor-in-chief Carol Kopp. Adam R Jacobson has signed on as a contributing reporter.

General, Headline »

[9 Oct 2011 | One Comment | ]

The Adam R Jacobson Editorial Services & Research Consultancy, in partnership with HispanicAd.com, has released the first Special Report to Hispanic marketing and advertising professionals that zeroes in on the two biggest topics agency heads and key C-Suite executives are talking about: Social Media & Sports.

General »

[22 Feb 2011 | No Comment | ]

Adam R Jacobson provides a detailed updated on airline consolidation and the rapid changes facing business and leisure travelers in Iberoamerica in the latest issue of Latin Trade magazine.

Featured, General »

[15 Feb 2011 | One Comment | ]

The Adam R Jacobson Editorial Services and Research Consultancy, in association with HispanicAd.com, is proud to announce the 2011 edition of the highly acclaimed HISPANIC MARKET OVERVIEW.

General, Uncategorized »

[14 Oct 2010 | One Comment | ]

I cannot figure out how to program a Modern Music format for 12-34 year ols. Their is not enough product – or none at all – that could possibly lure them unless there is a heavy nostaglia movement going on.

Featured, General »

[12 Oct 2010 | No Comment | ]

Hosted by American University alumnus Adam Jacobson, SOC/BA ’94, Arthur Rockwell of Geoscape joined Luigi Bellizzi of Grupo Latino de Radio on October 5 in Coral Gables, Florida in an engaging conversation about where the nation’s Latino population is headed – and how media companies and advertisers should react.

General »

[31 Aug 2010 | No Comment | ]

The Latino fan passion for World Cup soccer can also be found in a variety of professional sports. While World Cup soccer is the most widely followed tournament, Mexican-Americans are avid fans of Fútbol Liga Mexicana, international soccer leagues and Major League Soccer. Add in Major League Baseball, the NFL and the NBA – along with boxing, UFC action and wrestling – and opportunity abounds for marketers and advertisers.

General, Uncategorized »

[26 Jul 2010 | No Comment | ]

Since there are already too many 40+ page reports out there instructing marketers as to where the opportunities lie in engaging with Hispanic consumers, dk Web Consulting made it easy — our report is the year’s best.

General, Media Appearances and Interviews »

[15 Jul 2010 | No Comment | ]

“This is probably one of the premier events for an advertiser to get on board with,” said Miami Hispanic media consultant Adam Jacobson.

Featured, General »

[21 May 2010 | 4 Comments | ]

This downloadable Special Report, presented in a White Paper format, investigates the importance of social media & social marketing, and review the implications for companies actively targeting Latinos, advertising agencies active in the Hispanic market, U.S. Hispanic media and the PR Industry as a whole.