This downloadable Special Report, presented in a White Paper format, investigates the importance of social media & social marketing, and review the implications for companies actively targeting Latinos, advertising agencies active in the Hispanic market, U.S. Hispanic media and the PR Industry as a whole.

The next 10 years will be difficult for “Hispanic” agencies who continue to ignore the future, a world where “general market” agencies will only get savvier when it comes to Latinos and decide that having a wholly owned Hispanic shop is no longer cost-effective. It’s coming. But how do we slow it down, or actually stop it?

Former Hispanic Market Weekly senior associate editor Adam R Jacobson, a 15-year professional journalist covering the U.S. and Puerto Rico media, marketing and advertising industries, has restarted The JakeAdams Editorial Services and Research Consultancy — a Miami Beach-based freelance operation designed to provide top-quality editorial services and in-depth industry analysis to news organizations and businesses unable to fulfill such needs in-house.

Learn how Adam R Jacobson Editorial Services and Research Consultancy can make you smarter and savvier with your Hispanic marketing and advertising efforts.

The 2010 Major League Baseball (MLB) season will be televised in Puerto Rico on the Island’s leading broadcast station, WAPA Television, and the station’s 24-hour dedicated sports channel, WAPA 2.

The first Hispanic Market Overview offers marketers and advertisers and advertising agency executives and junior staff a clear, concise snapshot of the state of the U.S. Hispanic market. A review of 2009 advertising expenditures and the Spanish-language media those budgets go to is featured throughout the report.

In a Versailles breakfast presentation today in the heart of Cuban Miami, Alma DDB president/COO Luis Miguel Messianu said that the communication of “aspirations, positive thoughts and optimism” by U.S. Hispanic agencies will lead to riches in 2010.

Soccer and baseball are commonly thought to be the sports with the broadest appeal to Hispanics. How popular is Sanchez in the Hispanic community, and can the Jets and the N.F.L. convert that into dollars?

The Los Angeles Business Journal’s Joel Russell interviewed Jacobson to discuss the departure of Renan Almendarez Coello from Los Angeles radio.

Is Sirius XM the “8-Track” of the 2000s? Thanks to online streaming initiatives and widespread availability, Jacobson now considers Sirius XM “the CD player of the 2010s.”