With many Americans lamenting the dwindling number of middle-class families, thanks to a prolonged recession that has ravaged retirement funds and savings accounts, marketers may wish to turn their eyes south. Latin America’s “C” group is hot, and there are plenty of middle-class growth opportunities for CMOs and brand managers in Brazil and other key countries.

Companies that seek to build relationship with Hispanic, Asian and African-American consumers should take their multicultural budget out of a silo and push it out to all of the company’s business units. That’s what Walmart Stores has done and what its senior vice president of brand marketing and advertising, Tony Rogers, advises.

No more is Pepsico using multicultural marketing techniques to reach African-American and Hispanic consumers. Rather, the company’s brand units are now engaged in “cultural branding.”

FeatherHeart, the pioneering creator of top-quality, unique accessories, has set its sights on New Year’s success by launching a brand with legs — four of them, actually. LOVE ME. LOVE MY DOG, an extension of FeatherHeart, is set to make tails wag and heads turn.

I cannot figure out how to program a Modern Music format for 12-34 year ols. Their is not enough product – or none at all – that could possibly lure them unless there is a heavy nostaglia movement going on.

Latin America represents one of the hottest growth opportunities for airlines, as competition makes mergers and alliances the new name of the game. — A Latin Trade magazine article by Adam R Jacobson

Since there are already too many 40+ page reports out there instructing marketers as to where the opportunities lie in engaging with Hispanic consumers, dk Web Consulting made it easy — our report is the year’s best.

Spanish-language television is growing. But what sort of growth can viewers and advertisers expect in a market like Miami? The March 22, 2010 edition of The Miami Herald’s Business Monday explored the topic in detail, with Glenn Garvin interviewing Adam Jacobson and other experts in the field.

Former Hispanic Market Weekly senior associate editor Adam R Jacobson, a 15-year professional journalist covering the U.S. and Puerto Rico media, marketing and advertising industries, has restarted The JakeAdams Editorial Services and Research Consultancy — a Miami Beach-based freelance operation designed to provide top-quality editorial services and in-depth industry analysis to news organizations and businesses unable to fulfill such needs in-house.

Learn how Adam R Jacobson Editorial Services and Research Consultancy can make you smarter and savvier with your Hispanic marketing and advertising efforts.