Companies that seek to build relationship with Hispanic, Asian and African-American consumers should take their multicultural budget out of a silo and push it out to all of the company’s business units. That’s what Walmart Stores has done and what its senior vice president of brand marketing and advertising, Tony Rogers, advises.

No more is Pepsico using multicultural marketing techniques to reach African-American and Hispanic consumers. Rather, the company’s brand units are now engaged in “cultural branding.”

The greater the likelihood of a perceived benefit to the community, the greater the chance a Latino will participate in an Arbitron survey. That’s one of the key findings from Roslow Research Group president Peter Roslow, who worked with the radio ratings company to best explore how Arbitron can increase Latino diarykeeper participation in emerging Hispanic markets.

The Adam R Jacobson Editorial Services & Research Consultancy, in partnership with HispanicAd.com, has released the first Special Report to Hispanic marketing and advertising professionals that zeroes in on the two biggest topics agency heads and key C-Suite executives are talking about: Social Media & Sports.

Adelante Media Group, a media company serving Latino audiences with radio and television stations in Boise, Idaho; Milwaukee; Sacramento-Stockton-Modesto; Salt Lake City; Seattle; and Yakima-Pasco-Wenatchee, Washington, has released a specially produced report from the Adam R Jacobson Editorial Services and Research Consultancy that provides marketers and advertisers important insight and data on some of the nation’s top emerging Hispanic markets.