With many Americans lamenting the dwindling number of middle-class families, thanks to a prolonged recession that has ravaged retirement funds and savings accounts, marketers may wish to turn their eyes south. Latin America’s “C” group is hot, and there are plenty of middle-class growth opportunities for CMOs and brand managers in Brazil and other key countries.

Latin Business Today, a B2B online newsletter focused on Hispanic entrepreneurs and small-business owners, has officially launched. The New York-based publication is led by publisher Barry Mittelman and editor-in-chief Carol Kopp. Adam R Jacobson has signed on as a contributing reporter.

Companies that seek to build relationship with Hispanic, Asian and African-American consumers should take their multicultural budget out of a silo and push it out to all of the company’s business units. That’s what Walmart Stores has done and what its senior vice president of brand marketing and advertising, Tony Rogers, advises.

Adam R Jacobson provides a detailed updated on airline consolidation and the rapid changes facing business and leisure travelers in Iberoamerica in the latest issue of Latin Trade magazine.

Spanish-language television is growing. But what sort of growth can viewers and advertisers expect in a market like Miami? The March 22, 2010 edition of The Miami Herald’s Business Monday explored the topic in detail, with Glenn Garvin interviewing Adam Jacobson and other experts in the field.