Learn in this dynamic report the opportunities that exist for marketers by engaging Hispanic sports fans through text-to-win promotions, Twitter, Facebook and other social media platforms. Among those interviewed are Wasserman Media Group VP/Hispanic Marketing Heidi Pellerano, noted Hispanic blogging expert Manny Ruiz, Hispanic sports media executives, Orlando Magic VP/Communications Joel Glass, and journalists Kevin Baxter (Los Angeles Times) and Bridget Carey (CNet).

The Latino fan passion for World Cup soccer can also be found in a variety of professional sports. While World Cup soccer is the most widely followed tournament, Mexican-Americans are avid fans of Fútbol Liga Mexicana, international soccer leagues and Major League Soccer. Add in Major League Baseball, the NFL and the NBA – along with boxing, UFC action and wrestling – and opportunity abounds for marketers and advertisers.