Given the high number of Hispanics under the age of 30, it’s only natural that Latinos be included in any discussion of online and digital marketing. Numerous studies have shown Latinos to be first-adapters to new technology, with high levels of bicultural, bilingual under-30s actively using mobile applications and online social media to communicate with friends and family.

Former Hispanic Market Weekly senior associate editor Adam R Jacobson, a 15-year professional journalist covering the U.S. and Puerto Rico media, marketing and advertising industries, has restarted The JakeAdams Editorial Services and Research Consultancy — a Miami Beach-based freelance operation designed to provide top-quality editorial services and in-depth industry analysis to news organizations and businesses unable to fulfill such needs in-house.