Latin Business Today, a B2B online newsletter focused on Hispanic entrepreneurs and small-business owners, has officially launched. The New York-based publication is led by publisher Barry Mittelman and editor-in-chief Carol Kopp. Adam R Jacobson has signed on as a contributing reporter.

Companies that seek to build relationship with Hispanic, Asian and African-American consumers should take their multicultural budget out of a silo and push it out to all of the company’s business units. That’s what Walmart Stores has done and what its senior vice president of brand marketing and advertising, Tony Rogers, advises.