Hispanic market media strategist and veteran journalist Adam R Jacobson, in association with HispanicAd.com, has released the 2012 edition of Hispanic Market Overview, presented by López Negrete Communications.

Mintel Group, the leading global supplier of consumer, product and media intelligence, continues to expand its global best-in-class team with the appointment of Adam R Jacobson as Multicultural Analyst.

The Radio Ink Hispanic Radio Conference – March 21-22 in San Diego – is the ONLY conference devoted to Hispanic radio in America. Comprehensive coverage from Adam R Jacobson available here.

“The Tower” – Alfredo de la Torre, a 60-something Mexican-American businessman in San Antonio, Texas, is ready to give up on everything. A rags-to-riches-to-rags tale spanning three decades, this novel demonstrates how passion – when combined with stubbornness and failing to change with the times – can literally kill a dream … and perhaps its protagonist.

Learn in this dynamic report the opportunities that exist for marketers by engaging Hispanic sports fans through text-to-win promotions, Twitter, Facebook and other social media platforms. Among those interviewed are Wasserman Media Group VP/Hispanic Marketing Heidi Pellerano, noted Hispanic blogging expert Manny Ruiz, Hispanic sports media executives, Orlando Magic VP/Communications Joel Glass, and journalists Kevin Baxter (Los Angeles Times) and Bridget Carey (CNet).